It's Good To Be Cared For. It's Great To Be Cared About!
It's Good To Be Cared For. It's Great To Be Cared About!
Helpful content to guide you on your journey to becoming a home care franchise owner.
If you’re exploring franchise ownership in the fast-growing home care industry, chances are you have questions. At Briggs Home Care, we speak with prospective franchisees every day who are excited about the opportunity but want clarity before taking the next steps.
Below, we’ve compiled the most common questions we receive from serious franchise candidates, along with straightforward answers to help you decide if Briggs Home Care is the right fit for you.
1. Do I need healthcare experience to own a Briggs Home Care franchise?
No. Most successful home care franchise owners come from backgrounds outside of healthcare, including sales, finance, corporate leadership, and small business ownership.
What matters most is your ability to lead a team, build relationships in your community, and manage operations effectively. Briggs Home Care provides comprehensive training so you understand the home care industry, compliance requirements, caregiver management, and client care standards.
In many cases, franchise owners hire experienced caregivers or clinical professionals to support day-to-day care delivery, while focusing their own time on business development, operations, and growth.
2. What support will I receive as a franchise owner?
One of the biggest advantages of joining the Briggs Home Care franchise system is that you’re not starting from scratch. Instead of figuring everything out on your own, you gain access to a proven business model, established processes, and an experienced team that supports you along the way.
At Briggs Home Care, we focus on giving franchise owners the tools, training, and guidance they need to launch confidently and grow their business over time.
Comprehensive initial training
New franchisees begin with structured training designed to provide a strong foundation in both the home care industry and the day-to-day operations of running an agency.
Training typically covers areas such as:
This training ensures that even franchisees without a healthcare background can develop the knowledge needed to successfully operate their business.
Support during the launch phase
Opening a home care agency involves several steps, from setting up the business to preparing for your first clients. During this early stage, Briggs Home Care helps guide franchisees through key milestones such as:
This support helps new owners avoid common startup challenges and move toward opening their doors with confidence.
Ongoing coaching and operational guidance
Franchise support doesn’t end once the business launches. As your agency grows, ongoing guidance can help you navigate new challenges and opportunities.
Briggs Home Care provides continued support through:
This ongoing collaboration helps franchise owners stay focused on growth while maintaining high standards of care.
A network of peers and shared knowledge
Another benefit of franchising is becoming part of a network of other franchise owners who are building similar businesses. This community allows franchisees to share insights, learn from each other’s experiences, and discover strategies that work in different markets.
Being part of a system means you’re not navigating challenges alone, you have access to both the franchisor’s expertise and the collective experience of the broader franchise network.
3. How do I recruit and retain caregivers?
Caregivers are the heart of every home care agency. Building a reliable, compassionate caregiver team is one of the most important responsibilities of a franchise owner. While caregiver shortages can be a challenge in healthcare, agencies that focus on strong recruiting systems and a positive culture consistently attract and retain great people.
At Briggs Home Care, we help franchisees implement proven strategies to both recruit qualified caregivers and keep them engaged long term.
Recruiting caregivers
Successful agencies treat recruiting as an ongoing process rather than something that only happens when shifts need to be filled. Briggs Home Care franchisees are guided on strategies such as:
Having a structured recruiting approach ensures your agency always has access to a pool of potential caregivers as your client base grows.
Retaining great caregivers
Recruiting caregivers is only half the equation. Retention is what allows agencies to scale while maintaining quality care.
Caregivers are more likely to stay when they feel supported, respected, and connected to the mission of the company. Successful franchisees focus on creating an environment where caregivers want to remain long-term.
Common retention strategies include:
Ultimately, the most successful home care agencies develop a reputation in their community as a great place for caregivers to work. When caregivers feel valued and supported, they are more likely to stay, refer friends, and deliver exceptional care to clients. strong home care options, Briggs franchise owners can step in as a trusted local solution.
4. What state licensing is required to operate a home care agency?
Licensing requirements vary by state. Some states require specific home care agency licenses, background checks, caregiver certifications, or compliance with certain training standards.
During the franchise onboarding process, Briggs Home Care helps guide new owners through the licensing process in their state, including:
This support helps simplify what can otherwise feel like a complex regulatory process.
5. How do new franchisees get clients?
One of the biggest questions prospective franchise owners ask is how they will generate clients when first opening their agency. The good news is that the demand for home care services continues to grow as more seniors choose to age in place rather than move to assisted living facilities.
At Briggs Home Care, franchisees are supported with proven strategies to help them build a strong client pipeline from the beginning.
Building referral relationships
A large percentage of home care clients come through referrals from trusted professionals who regularly work with seniors and families making care decisions. Developing these relationships is one of the most effective ways to grow your agency.
Common referral partners include:
Franchise owners are trained on how to approach these partners, educate them about services, and maintain strong long-term relationships that lead to consistent referrals.
Local community presence
Successful home care agencies are visible and active in their local communities. Families often choose providers they recognize and trust, so building a strong community presence can be an important growth driver.
Examples include:
These activities help establish your agency as a trusted resource for families seeking care.
Word-of-mouth and reputation
As your agency grows, satisfied clients and their families become one of your most valuable sources of new business. Positive experiences often lead to referrals to friends, neighbors, and other families facing similar care needs.
Delivering consistent, compassionate care creates a strong reputation in your community, which becomes one of the most powerful long-term growth drivers for a home care agency.
Is a Briggs Home Care Franchise Right for You?
Owning a home care franchise can be both financially rewarding and personally meaningful. Franchise owners have the opportunity to build a successful business while making a real difference in the lives of seniors and their families.
If you’re exploring franchise ownership and want to learn more about the Briggs Home Care opportunity, our team would be happy to answer your questions and walk you through the next steps.
Contact us today to learn more about becoming a Briggs Home Care franchise owner.
