Top Reasons to Open a Briggs Home Care Franchise in Georgia 

Georgia isn’t just known for its peaches and southern hospitality. It’s also one of the most promising markets in the U.S. for in‑home senior care services. For entrepreneurs looking to join the Briggs Home Care family, launching a franchise in Georgia presents a smart, scalable, and purpose‑driven opportunity. 

Let’s explore why opening a Briggs Home Care franchise in Georgia is a smart and meaningful investment. 

A Growing Senior Population with a Rising Need for Care 

Georgia is seeing a steady increase in its aging population. The state already ranks as the ninth fastest growing state for individuals aged 60 and above, and it is expected that by 2030, more than 20% of Georgia’s population will be 60 or older.  

This shift is creating significant demand for reliable, compassionate home care services. More seniors want to stay in their homes longer, maintaining their independence while receiving the support they need. As a Briggs Home Care franchisee, you’ll be positioned to meet this growing need with services that help older adults live safely and comfortably in familiar surroundings.  

What this means for you: 

• A steady client base of aging individuals in both urban and rural areas 

• Opportunities to serve seniors looking for non-medical care that supports daily living 

• Strong potential for long-term business sustainability as demand increases 

• Because of the demand, building referral networks (hospitals, assisted‐living communities, physician offices, senior service agencies) is more feasible and potentially scalable. 

Prime Territories with Room to Grow 

Whether you’re targeting the bustling metro Atlanta area or expanding into Georgia’s many suburban and rural communities, the state offers a range of promising territories for new home care businesses. While some cities are already seeing increased home care activity, many counties are still underserved, especially outside the core metro areas. 

This creates a unique opportunity for Briggs Home Care franchisees to step into regions with strong demand and limited competition. 

Franchise benefits in Georgia include: 

• Access to large, exclusive territories, especially in rural and underserved communities (94 out of the 100 oldest counties in Georgia are in rural areas) 

• Strategic growth potential in both population-dense and developing areas 

• The ability to grow a client base organically through community relationships and trusted referrals 

A Business-Friendly Climate Built for Entrepreneurs 

Georgia consistently ranks among the top states for doing business, and with low corporate taxes, a simplified regulatory environment, and active support for small businesses, the state fosters entrepreneurship at every level. 

As a Briggs Home Care franchise owner, this favorable climate allows you to focus on building your team, reaching clients, and growing your brand without unnecessary red tape or excessive overhead. 

Key advantages for franchisees: 

• Lower startup barriers compared to many other states 

• Access to state-backed programs for workforce development and small business growth 

• A predictable legal and regulatory environment for home care operations 

Alignment with the Briggs Home Care Franchise Model 

The Briggs Home Care franchise opportunity is designed for markets like Georgia, where demand for care is strong, and local entrepreneurs are ready to lead. 

Our model emphasizes high-quality care, local ownership, and exceptional support for franchisees. With extensive training, proven systems, and the backing of the Briggs Healthcare legacy, you’ll have everything you need to succeed, especially in a state that values both business success and community service. 

Here’s why Georgia is such a great fit: 

• Briggs’ model thrives in areas with aging populations and community-centered values 

• Georgia’s mix of large metro areas and close-knit towns aligns with Briggs’ flexible approach to territory development 

• Our franchisees benefit from the trust and credibility of a nationally recognized healthcare brand  

A Rewarding Lifestyle with Strong Community Ties 

One of Georgia’s most overlooked advantages? The lifestyle it offers. Franchise owners here often enjoy a lower cost of living, a slower pace of life outside the metro centers, and strong community networks that are essential for building a trusted local brand. 

From Savannah to Macon, from Athens to Augusta, Georgia offers vibrant cities and towns where relationships matter, and where a home care franchise can truly become part of the community fabric. 

Owning a Briggs franchise in Georgia allows you to: 

• Make a real difference in the lives of local families 

• Enjoy the satisfaction of building a business with purpose 

• Live and work in a state with a rich culture, natural beauty, and affordable living 

Make Your Move with Briggs Home Care in Georgia 

If you’re passionate about making a difference and ready to take control of your future, there’s no better place than Georgia and no better partner than Briggs. 

We’re looking for motivated franchise owners who want to bring compassionate care to their communities. With the right support, the right market, and the right brand behind you, Georgia could be where your journey begins. 

Let’s talk about your future and how you can open your franchise in Georgia today.