It's Good To Be Cared For. It's Great To Be Cared About!
It's Good To Be Cared For. It's Great To Be Cared About!
Helpful content to guide you on your journey to becoming a home care franchise owner.
If you’re comparing a Visiting Angels franchise vs. Briggs Home Care, you’re evaluating two home care franchise opportunities built around an increasingly important need: helping older adults continue living safely and independently at home.
Both brands offer established business systems, training, protected territories, ongoing support, and the opportunity to build a meaningful business in your local community.
But the franchise opportunities aren’t identical.
Visiting Angels brings the scale and recognition of a large, mature home care franchise network. Briggs Home Care offers a growing franchise opportunity backed by decades of healthcare expertise, a lower currently published initial investment range, protected territories, hands-on support, and a strong focus on helping owners acquire clients and operate their businesses effectively.
The better fit depends on what you value most as a prospective franchise owner.
| Category | Briggs Home Care | Visiting Angels |
|---|---|---|
| Business | In-home senior care | In-home senior care |
| Published Franchise Fee | $50,000 | $51,950-$89,950 (varies based on population size) |
| Published Initial Investment | $97,285–$146,440 | $125,460-$171,150 |
| Royalty Structure | 5% of gross revenue | Sliding scale starting as low as 3.5% and decreasing at higher revenues |
| Protected Territories | Yes | Yes |
| Initial Training | One-week pre-opening training | One-week intensive training |
| Ongoing Support | Yes | Yes |
| Healthcare Experience Required | No | No prior industry experience required |
| Briggs Distinction | Healthcare heritage, client acquisition and growing franchise network | Large established system, national advertising and lower sliding royalty structure |
Published investment figures, fees, royalties, financial performance information, and contractual terms can change. Prospective owners should review each company’s current Franchise Disclosure Document before making an investment decision.
Visiting Angels is an established player in home care franchising and has built a substantial national presence. The company promotes an extensive support system, national advertising, protected territories, and decades of private-duty home care experience.
That’s a meaningful advantage for entrepreneurs who place significant value on joining a large, mature franchise system.
Briggs Home Care offers a different proposition.
Rather than trying to compete solely on system size, Briggs has built its franchise opportunity around healthcare expertise, personalized support, operational resources, client acquisition, and expansion into available markets throughout the country.
The Briggs leadership team brings more than 80 years of combined experience across home care and healthcare, including sales, marketing and operations.
For prospective owners, this creates an important choice:
Do you want to enter one of the industry’s larger established franchise networks, or does the opportunity to grow alongside an expanding home care brand appeal to you?
Initial investment is one of the first areas prospective franchisees compare.
Briggs Home Care currently publishes:
Briggs also currently charges a royalty of 5% of gross revenue, net of sales tax.
Visiting Angels currently publishes an initial franchise fee of $51,950-$89,950 (fee varies based on population size) and advertises an approximate initial investment of $125,460-$171,150 on its franchise website.
Prospective owners should be careful about comparing a single advertised investment figure with an estimated investment range. The current FDDs provide the more complete basis for an apples-to-apples comparison.
Still, Briggs’ currently published investment range and lower franchise fee can make it an attractive option for entrepreneurs evaluating the capital required to enter home care franchising.
This is one category where Visiting Angels has a clear advertised distinction.
Visiting Angels currently promotes a sliding royalty structure beginning as low as 3.5%, with the percentage decreasing further as revenue grows. Its website states that royalties can reach 3.0% for franchises at higher volumes.
Briggs currently charges a 5% royalty on gross revenue. Briggs franchisees also have local marketing and brand-fund requirements and certain software fees described in its franchise materials.
Royalty percentage is one factor in evaluating a franchise, but it isn’t the only one. Prospects should evaluate the entire economic model: initial investment, required marketing, technology and software fees, working capital, territory potential, franchisor support and the resources available to help build revenue.
The lowest fee doesn’t automatically create the best business fit.
Opening a home care agency is one challenge. Building a consistent client base is another. That’s why prospective franchise owners should ask every franchisor a straightforward question:
How are you going to help me find clients?
Briggs makes client acquisition a specific component of its franchise support model. Franchise owners receive training and ongoing guidance on marketing their businesses, connecting with healthcare referral sources, acquiring clients and retaining relationships. The Briggs marketing team also provides guidance on local digital and traditional marketing campaigns, referral-source networking, promotional materials and brand messaging. That emphasis can be particularly attractive to first-time home care owners.
You aren’t simply learning how to operate a home care agency. You’re learning how to develop a business within your local market.
Both brands take franchise training seriously.
Visiting Angels provides a week-long initial training and describes ongoing support that includes individual consultations, regional meetings, webinars, business-building events and an annual conference. Its operations directors also provide face-to-face franchisee support.
Briggs provides one week of pre-opening training for the franchise owner and one lead staff member.
After opening, Briggs support continues through refresher training, remote assistance, in-field and virtual visits, and guidance involving finances, management, client service, quality control and administrative functions.
Briggs also provides support around compliance, billing and technology — operational areas that can be particularly challenging for entrepreneurs entering home care for the first time.
Both systems therefore provide substantial support.
The difference prospective owners should explore during discovery is how that support actually feels: who will answer your questions, how accessible leadership is, and how closely the franchisor works with owners as they build their businesses.
Briggs Home Care’s roots extend beyond franchising.
The Briggs model has been built around extensive healthcare and home care experience, with leadership bringing more than 80 years of combined expertise across operations, marketing, sales and healthcare. That broader healthcare perspective influences the systems available to franchise owners.
Briggs supports owners with compliance, billing, technology, client service, marketing and operational management. Its business model also includes personal care, homemaking, companionship, respite care and specialized support for individuals living with conditions such as Alzheimer’s disease and dementia.
For someone entering the home care business from another industry, that healthcare foundation can be reassuring. You bring your leadership, business-building ability and commitment to service. Briggs brings systems and industry experience designed to help you navigate the business.
Territory is another area where both brands have something meaningful to offer.
Visiting Angels advertises expansive, flexible protected territories and states that owners may be able to expand their client base beyond the initial territory without purchasing additional locations.
Briggs also offers large, protected territories and is actively expanding into markets across the United States. Some markets are already established, while others have been identified as priority areas for expansion. This is where Briggs’ position as a growing system can become particularly interesting.
Prospective owners may have opportunities to enter markets earlier in the brand’s national expansion and establish a strong local presence as Briggs continues growing.
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There’s no universally correct answer to this part of the comparison.
Some entrepreneurs specifically want a large franchise network.
Visiting Angels offers the infrastructure, recognition and peer network that come with being an established franchise organization. Its national advertising and extensive support structure are legitimate strengths.
Other entrepreneurs prefer joining a system while it is actively expanding.
Briggs’ growing footprint may appeal to candidates who value the opportunity to establish themselves in developing markets and want a closer relationship with the team behind the franchise.
Briggs franchise owners featured on the company’s site specifically highlight responsiveness, direct support and the company’s family approach. For the right entrepreneur, being part of a growing franchise network isn’t a disadvantage. It may be part of the attraction.
Visiting Angels may be a strong fit if you prioritize:
Briggs Home Care may deserve a closer look if you prioritize:
Neither list makes one franchise automatically better for every candidate.
The goal is to determine which system better aligns with the business you want to build.
Home care franchise ownership is about more than purchasing a recognizable name.
You’re choosing the people, systems and resources that will be behind you when you’re trying to acquire your first clients, build referral relationships, hire caregivers, manage operations and establish a trusted reputation in your community.
Briggs Home Care has structured its franchise opportunity around those realities.
Owners receive initial and ongoing training, client-acquisition support, marketing guidance, operational resources, compliance and billing assistance, technology support, and access to an experienced home care team.
And you’re building a business with a mission at its center: helping seniors and other adults continue living comfortably and independently in their homes.
It’s good to be cared for. It’s great to be cared about.
If you’re comparing Visiting Angels, Briggs Home Care and other senior care franchise opportunities, keep doing your homework.
If Briggs’ combination of healthcare experience, protected territories, client-acquisition support and relationship-driven franchise model aligns with what you’re looking for, the next step is learning whether an opportunity is available in your market.
Briggs Home Care currently publishes an estimated total initial investment of $97,285–$146,440, including a $50,000 initial franchise fee. Briggs requires a minimum net worth of $100,000 and at least $250,000-$300,000 in liquid assets. Candidates should review the current FDD for complete investment information.
Visiting Angels currently publishes a franchise fee of $51,950-$89,950 (fee varies by population size) and advertises an estimated initial investment of $125,460-$171,150. Prospective owners should consult the company’s current FDD for its complete estimated investment range, fees and financial requirements.
Based on currently published information, Visiting Angels advertises a lower sliding royalty rate starting as low as 3.5% and decreasing at higher revenue levels. Briggs currently charges a 5% royalty on gross revenue. Compare all ongoing fees and required expenses in the current FDDs rather than evaluating royalty percentage alone.
Visiting Angels is a well-established home care franchise offering protected territories, training, ongoing support and national advertising. Whether it is the right franchise for an individual investor depends on that person’s goals, finances, territory and preferred franchise environment.
Briggs differentiates itself through its healthcare and home care expertise, growing franchise footprint, protected territories, client-acquisition emphasis, local marketing guidance and operational support covering areas including compliance, billing and technology.
No. Briggs states that a medical or healthcare background can be helpful but isn’t required. The company looks for financially qualified business builders with managerial experience, a passion for service and natural sales ability.
Yes. Briggs currently offers large, protected territories in multiple regions across the United States and continues to expand into new markets. Territory availability changes as franchises are awarded.
There isn’t one answer for every franchise buyer. Visiting Angels may appeal more to someone seeking a large, mature system with national recognition and a lower sliding royalty structure. Briggs may appeal more to someone seeking a growing franchise network with healthcare roots, client-acquisition support, protected territories and a comparatively accessible published investment range.
